Hey y’all, I’m so glad you're here!

I'm Ari, the heart and sass behind Sassy Southern Designer—proudly known across West Texas as The Permian Mum Lady.

Originally from Houston, Texas, I brought my deep-rooted love for homecoming traditions right here to West Texas over five years ago.

Before launching Sassy Southern Designer, I built a thriving retail business where we created well over 500 custom mums and garters every year—each one crafted with one goal in mind: Go big or go home.

With over 18 years of experience, I'm continuing that tradition - with even more bold style, luxurious details, and heartfelt craftsmanship you've come to expect.

Yes, I'm a glitter girl. Yes, I LOVE lights, layers and luxe. And yes-if you've met me-you already know I bring a little extra sparkle wherever I go.

But at the heart of it all?

I believe that a homecoming mum should be more than a tradition. It should be a statement piece, a memory in the making, and a keepsake you'll treasure for years to come.

That's why I'm proud to bring big-city creativity and couture-level craftsmanship right here to the Permian Basin-with my signature Southern sass and heart.​